| A top-to-bottom survey of the Viking Range Corporation. Based in Greenwood, Mississippi, Viking founder Fred Carl has not only built an extremely successful high-end brand, but has managed to do it all within the confines of his hometown. Greenwood, a once-wealthy cotton center, had been on a long economic slide until the creation of Viking, with its Greenwood-first philosophy. A four star hotel, spa and cooking school along with multiple restaurants and numerous refurbished buildings are the legacy of this company, which also has chosen to manufacture all of its products at home, despite the lure of cheap labor abroad. The assignment from Time Magazine was to capture all of these elements as well as to illustrate the wide range of Viking cooking products. |
